NCTA 10G
THE FUTURE OF THE INTERNET
Part of NCTA’s mission is to further advancements in technology and innovation within the cable industry. With so many connected devices in users’ homes today (with even more in the future), seamless connectivity without lag will be a requirement for all networks.
NCTA set the goal of delivering 10 Gigabits per second broadband to the home of all Americans by 2025, spurring the industry to action. 10G technology will make networks exponentially faster for streaming, online gaming, and the proliferation of smart devices throughout the home.
Disciplines:
Strategy | Creative Direction | Brand | Video | Web
Since this initiative was for something that isnt yet available, we had to get people excited about the “new internet” and the speeds they’ve been waiting for. I drove the creative direction for a new brand, messaging, campaign, website and presence at events like CES and E3 to set the stage for the Next Great Leap for Broadband.
