HUNGRY?

Clyde’s, a well-known Mid-Atlantic restaurant chain, was suffering from a drop in sales due to the influx of fast casual burger chains.

Our goal was to reposition Clyde’s as “an upscale everyday eatery where good things come together.” To set it apart in a sea of fast-casual chains with food of lower quality, the campaign focused on Clyde’s obsession with better ingredients. 

Getting burger lovers to fall back in love with Clyde’s led to a 14% increase in burger sales, helping to push same-store-sales back into the black at this upscale everyday restaurant chain. The success of this work lead to an extended campaign that highlighted rotating monthly specials seen above.