https://seanwallace.co sean wallace - creative director Fri, 30 Jun 2023 01:22:01 +0000 https://seanwallace.co en https://seanwallace.co/Home Fri, 02 Aug 2019 20:51:57 +0000 sean wallace - creative director https://seanwallace.co/Home https://seanwallace.co/The-Harlem-Globetrotters Fri, 02 Aug 2019 20:51:57 +0000 sean wallace - creative director https://seanwallace.co/The-Harlem-Globetrotters The Harlem Globetrotters EMBRACING YOUR INNER GLOBETROTTER Working with Herschend Family Entertainment, the largest family-owned themed attractions company in the U.S., we created the official mobile app of the iconic 100-year old Harlem Globetrotters exhibition basketball team. Known for their athleticism, theatre and comedy, we aimed to bring the fans into the action through the app, even when they weren’t at an event. Disciplines: Strategy | Creative Direction | UX/UI | Video Shoot | Augmented Reality&nbsp; <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9084ef3c2e8628108fdf93f0f620031f5ea5f0036cb2b5b14a16e00e2ac6256a/HGI_screens_1x_light-Shadow.png" data-mid="48184639" border="0" src="https://freight.cargo.site/w/1000/i/9084ef3c2e8628108fdf93f0f620031f5ea5f0036cb2b5b14a16e00e2ac6256a/HGI_screens_1x_light-Shadow.png" /> SHOOTING WITH THE TEAM A major component of the project: Highlighting the fun and personality of the team. During a shoot on the team’s signing day in Atlanta, we had about five, action-packed minutes with each player (including Globie, the team mascot) to get all the assets we needed for the onboarding sequence and each featured player’s roster card. Despite a tight timeline and shoot schedule, we were also able to capture 360 degree body scans of our featured players and mascots to create the 3D models for use in the Harlem Hoops AR game. <img width="2000" height="1150" width_o="2000" height_o="1150" data-src="https://freight.cargo.site/t/original/i/326cce028f03e3158a1f01907f59212e34e6013c14b3aeb0052c08b8e327e3ec/torch-bts.jpg" data-mid="48226254" border="0" src="https://freight.cargo.site/w/1000/i/326cce028f03e3158a1f01907f59212e34e6013c14b3aeb0052c08b8e327e3ec/torch-bts.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/32bb977493fdce5ea91dc9af90f1c251d9f0715d4cafc94fa94c690fa0f4a762/thunder-bts.jpg" data-mid="48226250" border="0" src="https://freight.cargo.site/w/1000/i/32bb977493fdce5ea91dc9af90f1c251d9f0715d4cafc94fa94c690fa0f4a762/thunder-bts.jpg" /> <img width="3028" height="1950" width_o="3028" height_o="1950" data-src="https://freight.cargo.site/t/original/i/4b224809d786c03579be0f539d3cef9c66c3372b1d62fdeeb6193aac64c6c234/feet_bts.jpg" data-mid="48226211" border="0" src="https://freight.cargo.site/w/1000/i/4b224809d786c03579be0f539d3cef9c66c3372b1d62fdeeb6193aac64c6c234/feet_bts.jpg" /> <img width="1000" height="781" width_o="1000" height_o="781" data-src="https://freight.cargo.site/t/original/i/43dbc8b40b71ef4b0c9e063bdd1344d90867a7383666741d7b35ee648d55ee97/globie-firefly-booth.jpg" data-mid="48225283" border="0" src="https://freight.cargo.site/w/1000/i/43dbc8b40b71ef4b0c9e063bdd1344d90867a7383666741d7b35ee648d55ee97/globie-firefly-booth.jpg" /> <img width="1200" height="1979" width_o="1200" height_o="1979" data-src="https://freight.cargo.site/t/original/i/13dfbc7da320a75a30583f2bb1a15d415aa2351b0588db7302f876b6e005e31a/torch-booth.jpg" data-mid="48226252" border="0" src="https://freight.cargo.site/w/1000/i/13dfbc7da320a75a30583f2bb1a15d415aa2351b0588db7302f876b6e005e31a/torch-booth.jpg" /> MAKING FANS A PART OF THE SHOW The ultimate experience for a Globetrotters fan is to see the players live on the court. The mobile app is an essential guide to an attendee’s gameday experience, delivering stats, fun facts about the players, and key attendance info. It also became an opportunity to engage fans with branded, animated video and photo filters, and an augmented reality basketball shooting challenge. (Who could resist the chance to spin a basketball like a Globetrotter?) RESULTS The mobile app went live in late 2018 and currently has a perfect 5.0 user rating in the iOS app store.&nbsp; Download&nbsp;︎ ︎ https://seanwallace.co/Ancient-Nutrition Fri, 30 Jun 2023 01:22:01 +0000 sean wallace - creative director https://seanwallace.co/Ancient-Nutrition Ancient Nutrition SAVE THE WORLD WITH SUPERFOODS Ancient Nutrition’s mission is to transform the health of its consumers with the most nutrient-dense superfood supplements, while transforming the health of the planet through regenerative organic farming practices. Since I joined in early 2021, I’ve led the creative team through brand strategy, a creative refresh, campaigns, packaging and digital experiences. <img width="4358" height="4500" width_o="4358" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b2a2d0ec731f58633cc0d6cdeec7df5fdbf9042642ad0e2e042051e25e924592/Q1_2022_Supergreens-42.jpg" data-mid="183756611" border="0" src="https://freight.cargo.site/w/1000/i/b2a2d0ec731f58633cc0d6cdeec7df5fdbf9042642ad0e2e042051e25e924592/Q1_2022_Supergreens-42.jpg" /> <img width="1420" height="945" width_o="1420" height_o="945" data-src="https://freight.cargo.site/t/original/i/0ecb99ac498e456c296705c408ffaf13476f42ca3fd34bcc412c290e7ec35efd/founder-farmer.png" data-mid="183764085" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0ecb99ac498e456c296705c408ffaf13476f42ca3fd34bcc412c290e7ec35efd/founder-farmer.png" /> <img width="1420" height="945" width_o="1420" height_o="945" data-src="https://freight.cargo.site/t/original/i/20d020d6e137c8ad0c73de1a5be21a7a67320382c23004e567298aa0933d2083/AN_certifications.png" data-mid="183764083" border="0" src="https://freight.cargo.site/w/1000/i/20d020d6e137c8ad0c73de1a5be21a7a67320382c23004e567298aa0933d2083/AN_certifications.png" /> <img width="1420" height="945" width_o="1420" height_o="945" data-src="https://freight.cargo.site/t/original/i/2a6f9b02225a5dd6b38971f30606356ae33f0ce63cabca128d46cbcd1fddf6a3/AN_pdp.png" data-mid="183764084" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2a6f9b02225a5dd6b38971f30606356ae33f0ce63cabca128d46cbcd1fddf6a3/AN_pdp.png" /> <img width="2000" height="1999" width_o="2000" height_o="1999" data-src="https://freight.cargo.site/t/original/i/1318acc38a05451aa4c195beb2e685d16fe8d1930f2499606d86c528edbb8cf8/CollagenMatchaEnergizer_hero-1x1.jpeg" data-mid="183764748" border="0" src="https://freight.cargo.site/w/1000/i/1318acc38a05451aa4c195beb2e685d16fe8d1930f2499606d86c528edbb8cf8/CollagenMatchaEnergizer_hero-1x1.jpeg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1712fb8dc1c30ba91a9a99403fb9bbaf27a08868a6e2bb5a7a7c6ec69442e732/Liver-IG_Story_paidAd.jpg" data-mid="183768919" border="0" src="https://freight.cargo.site/w/1000/i/1712fb8dc1c30ba91a9a99403fb9bbaf27a08868a6e2bb5a7a7c6ec69442e732/Liver-IG_Story_paidAd.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2b63cf529f23322bad832786ba8131e9c571cbf3c881dfa823424ba0558e1eaf/2022-Summer30Off-BMSM-ig-story.png" data-mid="183768922" border="0" src="https://freight.cargo.site/w/1000/i/2b63cf529f23322bad832786ba8131e9c571cbf3c881dfa823424ba0558e1eaf/2022-Summer30Off-BMSM-ig-story.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5aaef00cdf17951fd70b021a27a1f6638facfd880fa12efd713bcf3c9cf548a6/Q3_2022_New_Product_12817_label-Cleanup.jpg" data-mid="183758253" border="0" src="https://freight.cargo.site/w/1000/i/5aaef00cdf17951fd70b021a27a1f6638facfd880fa12efd713bcf3c9cf548a6/Q3_2022_New_Product_12817_label-Cleanup.jpg" /> <img width="5184" height="3888" width_o="5184" height_o="3888" data-src="https://freight.cargo.site/t/original/i/aa84037f19f786e74664aa47ab1eeac758ca925092707a2254c8794d84914f99/Red_Holiday2022_66738.jpg" data-mid="183758377" border="0" src="https://freight.cargo.site/w/1000/i/aa84037f19f786e74664aa47ab1eeac758ca925092707a2254c8794d84914f99/Red_Holiday2022_66738.jpg" /><img width="4500" height="3375" width_o="4500" height_o="3375" data-src="https://freight.cargo.site/t/original/i/5bf5fab451f43d1835159e5265f88f4a2ccd66a89a6ced410d0fc2904408d52e/Q1_2022_Supergreens-14.jpg" data-mid="183758232" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/5bf5fab451f43d1835159e5265f88f4a2ccd66a89a6ced410d0fc2904408d52e/Q1_2022_Supergreens-14.jpg" /><img width="2500" height="1940" width_o="2500" height_o="1940" data-src="https://freight.cargo.site/t/original/i/385ecb4073bf457372de171ef9f6278cf50f842d36bf14d70be3d361632a21c3/2023_Q1_Evergreen_7375_50srv-Edit-small.png" data-mid="183758356" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/385ecb4073bf457372de171ef9f6278cf50f842d36bf14d70be3d361632a21c3/2023_Q1_Evergreen_7375_50srv-Edit-small.png" /><img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/083db484a8da554d0d659890e15fe69b0b13569957995b56dcd0167001e9e1c1/DarkTeal_Holiday2022_Edited_22.jpg" data-mid="183758376" border="0" src="https://freight.cargo.site/w/1000/i/083db484a8da554d0d659890e15fe69b0b13569957995b56dcd0167001e9e1c1/DarkTeal_Holiday2022_Edited_22.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5aaef00cdf17951fd70b021a27a1f6638facfd880fa12efd713bcf3c9cf548a6/Q3_2022_New_Product_12817_label-Cleanup.jpg" data-mid="183758253" border="0" src="https://freight.cargo.site/w/1000/i/5aaef00cdf17951fd70b021a27a1f6638facfd880fa12efd713bcf3c9cf548a6/Q3_2022_New_Product_12817_label-Cleanup.jpg" /> https://seanwallace.co/Spy-Museum Fri, 04 Oct 2019 05:15:49 +0000 sean wallace - creative director https://seanwallace.co/Spy-Museum Spy Museum STEP INTO THE SHOES OF A SPYFollowing years as the agency of record for the Spy Museum in Washington, DC, we were tasked with the relaunch of the popular attraction to coincide with a move to a high-profile new building. The museum’s sleek new home was built with an immersive and reimagined exhibit experience tailored to the museum’s suspenseful education and entertainment collection, designed to challenge the preconceived notions around spies, boost adrenaline, and test visitors’ intuition. This included driving online engagement, ticket sales, and site visits after a full five months of closure. MISSION ACCEPTED.&nbsp; Disciplines: Creative Direction | Strategy | Video | Social | UX/UI&nbsp; &nbsp; To begin, when the original museum closed we created intrigue and interest by “interrogating” viewers about what they knew (at top) or by sending them “intel” revealing more details about the forthcoming new museum. MISSION COUNTDOWNBringing the strategy to life, we created an experiential, clandestine campaign combining AR and digital objects that actually put fans into the shoes of a spy. We recruited local “agents” to crack clues in order to find physical and digital dead drops hidden at famous historical spy sites in the Washington, D.C. area, and claim secret prizes.&nbsp; <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0cffc3b8dfc918efe12287e713d45eeb4dca9291bfa287c531d207f559d323ae/SPY-Deaddrop-screens.png" data-mid="51970589" border="0" src="https://freight.cargo.site/w/1000/i/0cffc3b8dfc918efe12287e713d45eeb4dca9291bfa287c531d207f559d323ae/SPY-Deaddrop-screens.png" /> <img width="2700" height="2320" width_o="2700" height_o="2320" data-src="https://freight.cargo.site/t/original/i/eb17712e34e593a9aa7cba197a4c67f219e848aec86cc2039e4bc9b8770d600e/Spy-Dead-Drop-Spike.jpg" data-mid="51970590" border="0" src="https://freight.cargo.site/w/1000/i/eb17712e34e593a9aa7cba197a4c67f219e848aec86cc2039e4bc9b8770d600e/Spy-Dead-Drop-Spike.jpg" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/77f1a4a058a5bdc530548e19478034ff22b142074a8e83b22a847e8f5690cebe/image3.jpeg" data-mid="51970591" border="0" src="https://freight.cargo.site/w/1000/i/77f1a4a058a5bdc530548e19478034ff22b142074a8e83b22a847e8f5690cebe/image3.jpeg" /> <img width="1000" height="1333" width_o="1000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/01ed217685e40e55ee68b0732c7a8fc4c9f053876ef3e0641d01d76938894967/SPY-Deaddrop_insert.jpg" data-mid="51970598" border="0" src="https://freight.cargo.site/w/1000/i/01ed217685e40e55ee68b0732c7a8fc4c9f053876ef3e0641d01d76938894967/SPY-Deaddrop_insert.jpg" /> “The immersive nature of the game highlights how present and surrounding this shadow world is in our lives–whether we’re aware of it or not–and inspires learners of all ages to dive further into the history. As a historian and curator, that’s success.“ Vince Houghton,&nbsp;Historian/Curator of the International Spy Museum <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/0ea815270ec4717a521ce1bf349dbfe76662fe89172673ee39fee438e29ff994/SpyMuseum_cutout_compressed2.png" data-mid="51970592" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/0ea815270ec4717a521ce1bf349dbfe76662fe89172673ee39fee438e29ff994/SpyMuseum_cutout_compressed2.png" /> POST-LAUNCHThe final piece of our campaign, focused on driving attendance now that the museum was open, featured ads designed to elicit a visceral reaction and give potential visitors a taste of the secrets held within the museum.&nbsp; <img width="450" height="900" width_o="450" height_o="900" data-src="https://freight.cargo.site/t/original/i/72b831fb5d17fbd0b6f3af666117ea864dce883db6ed6d9e669e46a739061dd1/SPY-Spy2-Banner-DigitalFootprint.gif" data-mid="51970587" border="0" src="https://freight.cargo.site/w/450/i/72b831fb5d17fbd0b6f3af666117ea864dce883db6ed6d9e669e46a739061dd1/SPY-Spy2-Banner-DigitalFootprint.gif" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/d7a657accfb9e91f5de0970d6eb73c0e68b9f4844dca1a564ee62ed964d7f491/SPY-Metro-PieceTogether.png" data-mid="51970593" border="0" src="https://freight.cargo.site/w/1000/i/d7a657accfb9e91f5de0970d6eb73c0e68b9f4844dca1a564ee62ed964d7f491/SPY-Metro-PieceTogether.png" /> <img width="2000" height="914" width_o="2000" height_o="914" data-src="https://freight.cargo.site/t/original/i/72a7d52ebf830f599b4a0a01e8d9605c5b0256c1141e3f47f2a075b447a1c989/SPY-HangOn_metro_context.png" data-mid="51970596" border="0" src="https://freight.cargo.site/w/1000/i/72a7d52ebf830f599b4a0a01e8d9605c5b0256c1141e3f47f2a075b447a1c989/SPY-HangOn_metro_context.png" /> <img width="3000" height="232" width_o="3000" height_o="232" data-src="https://freight.cargo.site/t/original/i/eb65cac7c53a0ab354b10005f769fce83b15704d542ec54c6a3da7f2dc17b0c5/SPY-OOH-MetroHeadliner-HangOn.png" data-mid="51970595" border="0" src="https://freight.cargo.site/w/1000/i/eb65cac7c53a0ab354b10005f769fce83b15704d542ec54c6a3da7f2dc17b0c5/SPY-OOH-MetroHeadliner-HangOn.png" /> <img width="2000" height="914" width_o="2000" height_o="914" data-src="https://freight.cargo.site/t/original/i/5f16b7173b9bc5003bfd118c74cb74c71fd7dced59ce81d699dbc5f2f8c99076/SPY-Metro-Unseen.png" data-mid="51970594" border="0" src="https://freight.cargo.site/w/1000/i/5f16b7173b9bc5003bfd118c74cb74c71fd7dced59ce81d699dbc5f2f8c99076/SPY-Metro-Unseen.png" /> RESULTSThe museum exceeded engagement and awareness goals that were set by the client. It also gained the attention of local media within the DC metro area. Since I’m not technically a spy, here are the top-secret results: 150%engagementrate 33%of players played multiple rounds28% increase inorganic Twitter impressions 100%of clueswere found! https://seanwallace.co/Sasha-Varius Fri, 04 Oct 2019 05:30:54 +0000 sean wallace - creative director https://seanwallace.co/Sasha-Varius Sasha + Varius Varius Solutions offers revolutionary technology based around smart, programmable digital “objects.” We were tasked to create an entirely new experience using vAtoms alongside the music of internationally-acclaimed electronic artist, Sasha. What does any of that mean? Read on.Disciplines: Creative Strategy | Creative Direction | UX/UI | 3D | Augmented Reality START FROM THE TOP:&nbsp; WTF IS A vAtom? It’s a “virtual atom.” It’s a digital object of value with all the characteristics of a real life object that can be traded, collected, or purchased from others. It’s like a non-currency cryptocurrency (and is in fact built upon the same platform as the cryptocurrency Ethereum). When acquired online, through social channels, or discovered in the real world and picked up off of a map in augmented reality (think along the lines of Pokémon Go) these vAtoms can be exchanged for real goods or services, like a can of soda or entrance to a concert. The advantage for brands is that they can also be combined with unique content, actions, reactions, and capabilities that promote business goals and campaign objectives. So instead of just a concert ticket, you can also retrieve audio tracks, video footage from other shows, discounts on merchandise and more, making the connection to the brand more valuable than ever. Additionally a vAtom is finite, so when redeemed or transferred, they leave your possession like a real world object would. COOL, SO WHAT’S THE DEAL WITH SASHA? One of the first opportunities we had to bring this technology to life was for the private and highly coveted “Last Night On Earth” boat party by Sasha during the Ultra Music Festival in Miami. Though we’d been tapped just weeks before the festival, we signed on to create an experience that beat the traditional admission ticket for this once-in-a-lifetime concert. Our goal was to connect with fans and build a relationship before, during and after the performance. CAPTURING A PASSIONATE AUDIENCE Sasha’s fans are extremely passionate and dedicated to both his music and the experiences they have during his performances. To create something new and special for this event, we leveraged vAtoms to craft a customized treasure hunt in which fans would be alerted that Sasha himself had dropped virtual tickets (in the form of vAtoms) around the city of Miami in advance of his party. The Sasha vAtom included a QR enabled digital ticket, an exclusive chat room with the performer and ticket holders, a curated contest for the most passionate fans, and content exclusive to the performance. We also built custom 3D artwork for Sasha’s signature “Last Night On Earth” party to accompany each aspect of the experience, choreographed the treasure hunt, party experience, and post-event content to ensure that this night would be unlike anything the attendees had experienced before, from start to finish.&nbsp; <img width="6000" height="5600" width_o="6000" height_o="5600" data-src="https://freight.cargo.site/t/original/i/eaec4f4c411af26ff28b8d9b5b3cf1546a8e254afe55727981fc99f339acd631/Sasha_screens_v2.png" data-mid="51970876" border="0" src="https://freight.cargo.site/w/1000/i/eaec4f4c411af26ff28b8d9b5b3cf1546a8e254afe55727981fc99f339acd631/Sasha_screens_v2.png" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/485db139865ccfb0911b27b28df48c16d28c8f49c775036dd1576eecc0bf701f/DSC03711.jpg" data-mid="51970873" border="0" src="https://freight.cargo.site/w/1000/i/485db139865ccfb0911b27b28df48c16d28c8f49c775036dd1576eecc0bf701f/DSC03711.jpg" /> <img width="576" height="576" width_o="576" height_o="576" data-src="https://freight.cargo.site/t/original/i/ea6bb9612d1cdc2653c652a8b65dbc22c87f2b1c24c985da42b04e41eb2c4452/DJ-Sasha-Coasters-030618NEW.jpg" data-mid="51970875" border="0" src="https://freight.cargo.site/w/576/i/ea6bb9612d1cdc2653c652a8b65dbc22c87f2b1c24c985da42b04e41eb2c4452/DJ-Sasha-Coasters-030618NEW.jpg" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/b7bff32864f359b93bc97fe0ac622106cf1644d764dab7ffd7e1dd734644b0c9/DSC03461.jpg" data-mid="51970878" border="0" src="https://freight.cargo.site/w/1000/i/b7bff32864f359b93bc97fe0ac622106cf1644d764dab7ffd7e1dd734644b0c9/DSC03461.jpg" /> <img width="1440" height="2391" width_o="1440" height_o="2391" data-src="https://freight.cargo.site/t/original/i/1ebc14e4012efadb96062523c7be282800eaf1bd1361d6ad1475da5e158e3cb0/VatomApp-021318-ticket.gif" data-mid="51970874" border="0" src="https://freight.cargo.site/w/1000/i/1ebc14e4012efadb96062523c7be282800eaf1bd1361d6ad1475da5e158e3cb0/VatomApp-021318-ticket.gif" /> <img width="2880" height="5652" width_o="2880" height_o="5652" data-src="https://freight.cargo.site/t/original/i/7ef9aa638f6bf8e2afa3d353b8fd7a03635a48578cbf22bdd348cf996d542cc2/vAtomic-DJSasha-BoatParty-TicketHunt-LandingPg-LAUNCH-Desktop.jpg" data-mid="51970877" border="0" src="https://freight.cargo.site/w/1000/i/7ef9aa638f6bf8e2afa3d353b8fd7a03635a48578cbf22bdd348cf996d542cc2/vAtomic-DJSasha-BoatParty-TicketHunt-LandingPg-LAUNCH-Desktop.jpg" /> RESULTS vAtom engagement rates reached more than 60% among DJ Sasha ticket holders. All tickets dropped in Miami were picked up by lucky fans and used to attend one of the hottest boat parties during the Ultra Festivities. https://seanwallace.co/Voyce Fri, 23 Aug 2019 18:32:21 +0000 sean wallace - creative director https://seanwallace.co/Voyce Voyce <img width="1667" height="2000" width_o="1667" height_o="2000" data-src="https://freight.cargo.site/t/original/i/24db29c4620719fd4e7c974b68c1955280cd0c11e628425dc9a5d4198aec9a98/Voyce-Lacie_hero.png" data-mid="49589050" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/24db29c4620719fd4e7c974b68c1955280cd0c11e628425dc9a5d4198aec9a98/Voyce-Lacie_hero.png" /> This was a dream project, combining a great product and client with a lot of adorable dogs.&nbsp;The Voyce client came to us before they had a brand at all. In fact, they didn’t even have a finished product. We helped shape and develop everything about this smart, wearable technology for dogs. The vision was to create a better way to understand how our dogs feel so that we can keep them healthy. An annual visit to the vet is usually accomanied with heightened anxiety and doesn’t give an accurate view of a dog’s health. We needed to build a brand and product that would instill trust among pet owners and within the veterinary and professional pet care community. Disciplines: Brand Strategy | Art Direction | Brand | Packaging | Photoshoot | UX/UI | Web OUR INSIGHT We began by talking with lots of dog owners. During our primary and secondary research with this audience, we heard one thing loud and clear: pet parents already feel close to their dogs, but they love the idea of learning more about them. Sure, the Voyce band measures a range of health and wellness indicators, like heart rate and calories burned, but it’s more than just a tracking device. By providing context for trending data and relevant educational content, it’s a window into how your dog is feeling. Our key insight: Voyce allows you to understand your dog like never before. <img width="1600" height="1562" width_o="1600" height_o="1562" data-src="https://freight.cargo.site/t/original/i/8dda9f57b608e759ac0c5ea95ec2a9a9d7855ef111650391896187342c9194f2/Voyce_casestudy_asset02.png" data-mid="49849770" border="0" src="https://freight.cargo.site/w/1000/i/8dda9f57b608e759ac0c5ea95ec2a9a9d7855ef111650391896187342c9194f2/Voyce_casestudy_asset02.png" /> Since we were launching an unprecedented product in an entirely new category, we built a simple story to explain what Voyce really does. Echoing the three-part approach to overall wellness (above), we created an identity that captures the comprehensive Voyce experience. <img width="2720" height="2284" width_o="2720" height_o="2284" data-src="https://freight.cargo.site/t/original/i/a8ea08adb5dd7f2161b534f5156813ca2404177cdd799a8cf8d4536098955174/Voyce-Styleguide.png" data-mid="49816045" border="0" src="https://freight.cargo.site/w/1000/i/a8ea08adb5dd7f2161b534f5156813ca2404177cdd799a8cf8d4536098955174/Voyce-Styleguide.png" /> Once the brand was set, we developed the marketing site, packaging, product UX and visual design for both consumer and veterinary professional experiences. <img width="1400" height="6397" width_o="1400" height_o="6397" data-src="https://freight.cargo.site/t/original/i/104680581bb3470cb9cdca64dc584d9e88864cdd200f796a6616644e646aab51/Voyce-Home.jpg" data-mid="49833392" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/104680581bb3470cb9cdca64dc584d9e88864cdd200f796a6616644e646aab51/Voyce-Home.jpg" /> <img width="1400" height="3108" width_o="1400" height_o="3108" data-src="https://freight.cargo.site/t/original/i/01ca7041fd7eca7c8eb042614c90ad5987ffcb3451c2417f68ac9d46a4e56ce4/VOYCE-ABOUT.jpg" data-mid="49899807" border="0" src="https://freight.cargo.site/w/1000/i/01ca7041fd7eca7c8eb042614c90ad5987ffcb3451c2417f68ac9d46a4e56ce4/VOYCE-ABOUT.jpg" /> <img width="1400" height="1780" width_o="1400" height_o="1780" data-src="https://freight.cargo.site/t/original/i/403ea2d7ad3f3f128688fc3f693564506fb94a53fc0ca8c37fae2e5edf2b4663/VOYCE-FAQs.jpg" data-mid="49900284" border="0" src="https://freight.cargo.site/w/1000/i/403ea2d7ad3f3f128688fc3f693564506fb94a53fc0ca8c37fae2e5edf2b4663/VOYCE-FAQs.jpg" /> <img width="1400" height="878" width_o="1400" height_o="878" data-src="https://freight.cargo.site/t/original/i/366862ed5d9d160d2e91fc24fd8ee4aaa3975f11379d24cc91764ebba092c364/VOYCE-404_TAZ.jpg" data-mid="49899806" border="0" src="https://freight.cargo.site/w/1000/i/366862ed5d9d160d2e91fc24fd8ee4aaa3975f11379d24cc91764ebba092c364/VOYCE-404_TAZ.jpg" /> The Voyce wearable band is just the beginning. The real value comes in the form of trending data and insights, as well as tailored articles and advice. We also designed the app’s member area, which helps users track trends in their dogs’ health, learn more about their dogs, and keep track of important information. <img width="3364" height="2000" width_o="3364" height_o="2000" data-src="https://freight.cargo.site/t/original/i/056f3e29c56811632dd867b840e208425e0d3dfe046dfd3df7b781f8396e1af2/Voyce-AllProducts.png" data-mid="49901293" border="0" src="https://freight.cargo.site/w/1000/i/056f3e29c56811632dd867b840e208425e0d3dfe046dfd3df7b781f8396e1af2/Voyce-AllProducts.png" /> <img width="1562" height="1090" width_o="1562" height_o="1090" data-src="https://freight.cargo.site/t/original/i/7e383b11899dcff522c9abcf419c4b3ecc206299eab599c66da556d7daadeaf1/Voyce-iPad_1.png" data-mid="49849731" border="0" src="https://freight.cargo.site/w/1000/i/7e383b11899dcff522c9abcf419c4b3ecc206299eab599c66da556d7daadeaf1/Voyce-iPad_1.png" /> <img width="2600" height="3000" width_o="2600" height_o="3000" data-src="https://freight.cargo.site/t/original/i/5c1383528ac23b2bc0e06d8297dd56e1e5fb979a30a881637880cebc2a77cc36/Voyce-Mobile-Comp.png" data-mid="49603049" border="0" src="https://freight.cargo.site/w/1000/i/5c1383528ac23b2bc0e06d8297dd56e1e5fb979a30a881637880cebc2a77cc36/Voyce-Mobile-Comp.png" /> RESULT When the Voyce website and product launched at CES it was awarded a CES Best in Show. Voyce received press coverage in The New York Times, USA Today,&nbsp;CNN, NBC, CNET, Uncrate and the Today Show. https://seanwallace.co/Penfolds Thu, 08 Aug 2019 23:24:46 +0000 sean wallace - creative director https://seanwallace.co/Penfolds Penfolds A DIGITAL WINE EXPERIENCEThe Australian category in the U.S. is generally perceived to be cheap, mass wines – largely driven by big commercial brands like Yellow Tail. Penfolds, an Australian winery with a rich and lauded history, needed a way to tell this story, despite public misconception. As part of the campaign to change hearts and minds (and palates), I led the development of an immersive and interactive touch table experience to help Penfolds improve its brand perception and firmly establish itself as a high-end label through tasting events, experiences, and education in the American market. Disciplines: Strategy | Creative Direction | UX/UI&nbsp; Our guiding principle for the experience was that people overwhelmingly wanted to be led by an expert for a premium wine tasting, but with the freedom to explore on their own. The table allowed guests to interact independently during a tasting, while the expert poured wine and provided supplementary details about the product. Guests had access to detailed information about the exact wine they were drinking in real life, plus the ability interact with the table to uncover images, history, tasting notes, and more. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3460a31558d557ab4212edaccbc6c16540625b22f408e92ee3732b520110367a/Penfolds_TastingExperience_Working_v1920-2_2.png" data-mid="48434865" border="0" data-scale="100" alt="Each experience and presentation is customizable. Presenters were able to tailor their presentation to each group, choosing only the relevant wines. " data-caption="Each experience and presentation is customizable. Presenters were able to tailor their presentation to each group, choosing only the relevant wines. " src="https://freight.cargo.site/w/1000/i/3460a31558d557ab4212edaccbc6c16540625b22f408e92ee3732b520110367a/Penfolds_TastingExperience_Working_v1920-2_2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25458222e7baea910a89ddca8f788b993a89d9f3f900936beb126b5a58fd5e8a/Penfolds_TastingExperience_Working_v1920-2_3.png" data-mid="48434866" border="0" alt="During a wine tasting event, the presenter can slide a coaster to each guest as they join the tasting. Coasters are added at any point in the presentation, allowing a fluid and continuous experience for all involved." data-caption="During a wine tasting event, the presenter can slide a coaster to each guest as they join the tasting. Coasters are added at any point in the presentation, allowing a fluid and continuous experience for all involved." src="https://freight.cargo.site/w/1000/i/25458222e7baea910a89ddca8f788b993a89d9f3f900936beb126b5a58fd5e8a/Penfolds_TastingExperience_Working_v1920-2_3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/391f534ac6903b41f8e7859b32a3747914aaadf1c9698801b42a2d9e8d91873c/Penfolds_TastingExperience_Working_v1920-8_10.jpg" data-mid="48437579" border="0" alt="Content specific to the wine being tasted are loaded in each participant&rsquo;s virtual coaster as the experience progresses. This enables a tailored, non-linear experience for each guest. Coasters contain both static and interactive content for the participant to browse." data-caption="Content specific to the wine being tasted are loaded in each participant’s virtual coaster as the experience progresses. This enables a tailored, non-linear experience for each guest. Coasters contain both static and interactive content for the participant to browse." src="https://freight.cargo.site/w/1000/i/391f534ac6903b41f8e7859b32a3747914aaadf1c9698801b42a2d9e8d91873c/Penfolds_TastingExperience_Working_v1920-8_10.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b856eeef6e81b2a7d4592da8067f7eb1ed44eec178b89632c8ea70a0f96d8881/Penfolds_TastingExperience_Working_v1920-2_9.png" data-mid="48434864" border="0" alt="The presenter can activate a presentation mode to showcase video, imagery or maps which temporarily disables the individuals coasters and takes over the entire table." data-caption="The presenter can activate a presentation mode to showcase video, imagery or maps which temporarily disables the individuals coasters and takes over the entire table." src="https://freight.cargo.site/w/1000/i/b856eeef6e81b2a7d4592da8067f7eb1ed44eec178b89632c8ea70a0f96d8881/Penfolds_TastingExperience_Working_v1920-2_9.png" /> To complete the experience, each participant would receive a recap email of their tasting with information about each wine they tasted, their own tasting notes and the ability to purchase those wines via the ecommerce site. <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/9da776b24e5fb9590ad68c17a44165763d3494347d84062c8468ec83fabdfe87/IMG_0594.JPG" data-mid="48447171" border="0" src="https://freight.cargo.site/w/1000/i/9da776b24e5fb9590ad68c17a44165763d3494347d84062c8468ec83fabdfe87/IMG_0594.JPG" /> <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/cb1a93a00b426f87f5ab6cde8354cc387dff54d3da6839c7630a3c0f773f5ddd/IMG_0612.JPG" data-mid="48447172" border="0" src="https://freight.cargo.site/w/1000/i/cb1a93a00b426f87f5ab6cde8354cc387dff54d3da6839c7630a3c0f773f5ddd/IMG_0612.JPG" /> <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/ed4a6ce72cbd0305068503a8782b99758f87bf991bcdb2cd894cc469ef424c52/IMG_0592.JPG" data-mid="48447169" border="0" src="https://freight.cargo.site/w/1000/i/ed4a6ce72cbd0305068503a8782b99758f87bf991bcdb2cd894cc469ef424c52/IMG_0592.JPG" /> RESULTS Following the successful debut of the touch table wine tasting experience at the Food &amp; Wine Festival in Aspen, Colorado the tables now reside at dedicated retail environments in the Sydney and Melbourne international airports in Australia. https://seanwallace.co/NCTA Fri, 23 Aug 2019 18:36:01 +0000 sean wallace - creative director https://seanwallace.co/NCTA NCTA - The Internet &amp; Television Association CABLE. It’s a dirty word to many, associated with large corporations, over-priced, bundled packages, excruciating customer service, and long installation windows. Behind the scenes, however, is an organization that works to advance the technologies that deliver fast broadband and engaging entertainment to the entire country. That organization, NCTA, is the trade association that represents the U.S. cable and telecommunications industry, physical infrastructure providers, connected networks, and content creators. It needed our help to shift the public’s negative perception of the cable industry. Disciplines: Brand Strategy | Creative Direction | Rebrand | Web <img width="338" height="446" width_o="338" height_o="446" data-src="https://freight.cargo.site/t/original/i/fcd7e4c3408fae01372221912f434b86a9969e1ae7534f15fd13f78975ddf82d/ncta_logo_vertical_GLOW.png" data-mid="49417134" border="0" data-scale="49" src="https://freight.cargo.site/w/338/i/fcd7e4c3408fae01372221912f434b86a9969e1ae7534f15fd13f78975ddf82d/ncta_logo_vertical_GLOW.png" /> before <img width="1047" height="316" width_o="1047" height_o="316" data-src="https://freight.cargo.site/t/original/i/5c74279946b787564bdb61ea029f508c241f1fa4895ad2ddf0382f362d541d2a/NCTA-Logo-RGB-TagDrk.png" data-mid="49395735" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/5c74279946b787564bdb61ea029f508c241f1fa4895ad2ddf0382f362d541d2a/NCTA-Logo-RGB-TagDrk.png" /> after <img width="1182" height="1195" width_o="1182" height_o="1195" data-src="https://freight.cargo.site/t/original/i/3c9843020c1ee91632da790d0f36490dfe7b1a97e8c7b154f0ff6837768abdfc/NCTA_brandStrategy.png" data-mid="49403072" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/3c9843020c1ee91632da790d0f36490dfe7b1a97e8c7b154f0ff6837768abdfc/NCTA_brandStrategy.png" /> Our audiences were the legislators on Capitol Hill as well as industry members and key tech influencers. We were tasked with telling NCTA’s history of supporting innovation and bridging the gaps between policy and practice, information and entertainment, the internet and television. The rebrand needed to bring NCTA into current times and project their committed work to advancing connectivity for all Americans in a constantly evolving industry.&nbsp; <img width="1000" height="1400" width_o="1000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/e56a610d547cb5db210b47a7decae21615ad90e6f96dc9952cfcec0c143297dd/NCTA-busstop.png" data-mid="49403073" border="0" src="https://freight.cargo.site/w/1000/i/e56a610d547cb5db210b47a7decae21615ad90e6f96dc9952cfcec0c143297dd/NCTA-busstop.png" /> <img width="2800" height="1966" width_o="2800" height_o="1966" data-src="https://freight.cargo.site/t/original/i/ff693e11a61ed48d87b5f48dc625c4f41535ae0187c6a578b697b1d4a3e2949e/ncta-Business-Cards-flat.jpg" data-mid="49400221" border="0" src="https://freight.cargo.site/w/1000/i/ff693e11a61ed48d87b5f48dc625c4f41535ae0187c6a578b697b1d4a3e2949e/ncta-Business-Cards-flat.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/8effc71098cb750e3094b7d0a479cf3c09299b394058f1b12b9afa18949f85c2/NCTA-T-Shirt.png" data-mid="49463651" border="0" src="https://freight.cargo.site/w/1000/i/8effc71098cb750e3094b7d0a479cf3c09299b394058f1b12b9afa18949f85c2/NCTA-T-Shirt.png" /> <img width="2000" height="1331" width_o="2000" height_o="1331" data-src="https://freight.cargo.site/t/original/i/af6f4b20258da14b8f9d7f821237cec4465252614b603e2176c4a7333e51c266/NCTA-Conference.png" data-mid="49400227" border="0" src="https://freight.cargo.site/w/1000/i/af6f4b20258da14b8f9d7f821237cec4465252614b603e2176c4a7333e51c266/NCTA-Conference.png" /> <img width="1400" height="950" width_o="1400" height_o="950" data-src="https://freight.cargo.site/t/original/i/bbb74ba8e2dc22c3e2d46c44ae8c23b999412213fdb11c40cdbefd4b2bd20175/hallway-posters.png" data-mid="49400225" border="0" src="https://freight.cargo.site/w/1000/i/bbb74ba8e2dc22c3e2d46c44ae8c23b999412213fdb11c40cdbefd4b2bd20175/hallway-posters.png" /> <img width="1400" height="950" width_o="1400" height_o="950" data-src="https://freight.cargo.site/t/original/i/b09c00797a4eeeba450fd91dd2cc6533129bd6c0ce4c1dfdf106780001465e77/intertactive-signage.png" data-mid="49400224" border="0" src="https://freight.cargo.site/w/1000/i/b09c00797a4eeeba450fd91dd2cc6533129bd6c0ce4c1dfdf106780001465e77/intertactive-signage.png" /> <img width="1360" height="1544" width_o="1360" height_o="1544" data-src="https://freight.cargo.site/t/original/i/7481a6d143a40ea361ee946b4c4bdcec4718045ce8391f757065ccaef7b7c52d/NCTA-Brandbook_tallGrid.png" data-mid="49394662" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7481a6d143a40ea361ee946b4c4bdcec4718045ce8391f757065ccaef7b7c52d/NCTA-Brandbook_tallGrid.png" /> <img width="2600" height="5848" width_o="2600" height_o="5848" data-src="https://freight.cargo.site/t/original/i/7d50ff504f4d21fe4f018b33b7c559c841683ac6df3c7f6d86c19e43d5c75c4a/NCTA_Home.jpg" data-mid="49464779" border="0" src="https://freight.cargo.site/w/1000/i/7d50ff504f4d21fe4f018b33b7c559c841683ac6df3c7f6d86c19e43d5c75c4a/NCTA_Home.jpg" /> The Future of Super Fast Internet <img width="2600" height="8830" width_o="2600" height_o="8830" data-src="https://freight.cargo.site/t/original/i/c0ef5c06b67f05a7af87fbfb3099fe115073b602319e46eb7de680f37442e2cf/NCTA-Industry_Data.jpg" data-mid="49464780" border="0" src="https://freight.cargo.site/w/1000/i/c0ef5c06b67f05a7af87fbfb3099fe115073b602319e46eb7de680f37442e2cf/NCTA-Industry_Data.jpg" /> Building from the energy and excitement of the launch, we began to promote new topics and issues, like Net Neutrality and initiatives like the Near Future campaign, which highlighted the forthcoming opportunities that would be enabled by the efforts of NCTA and its members. <img width="2303" height="2880" width_o="2303" height_o="2880" data-src="https://freight.cargo.site/t/original/i/49ab711174c91f26a8b4bdd96dd438fefbafae428da818822047f904e4ffc324/NCTA-TNF-Print-BroadcastingCable-Standard-VideoWall.png" data-mid="49400222" border="0" src="https://freight.cargo.site/w/1000/i/49ab711174c91f26a8b4bdd96dd438fefbafae428da818822047f904e4ffc324/NCTA-TNF-Print-BroadcastingCable-Standard-VideoWall.png" /> <img width="1703" height="2129" width_o="1703" height_o="2129" data-src="https://freight.cargo.site/t/original/i/d8ad18c73f358a34ef13bd1ccc94cd93fdabd6a2b5859335e948622023521ee7/NCTA-TNF-Print-BroadcastingCable-Standard-Nanobots.png" data-mid="49400223" border="0" src="https://freight.cargo.site/w/1000/i/d8ad18c73f358a34ef13bd1ccc94cd93fdabd6a2b5859335e948622023521ee7/NCTA-TNF-Print-BroadcastingCable-Standard-Nanobots.png" /> <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/05661224836edaf4a0816efd3b046899227c9ee0438464c20cea64a02bb8e600/NCTA-TNF-Nanobots-300x600.gif" data-mid="49471221" border="0" src="https://freight.cargo.site/w/300/i/05661224836edaf4a0816efd3b046899227c9ee0438464c20cea64a02bb8e600/NCTA-TNF-Nanobots-300x600.gif" /> In an industry as quickly-changing as the internet, the rebrand was not a stopping point for us. We continued to extend the new NCTA brand to encompass coverage of issues facing their industry each day. The latest issue: The push from 1 gig internet speeds towards widespread 10 gig broadband coverage. See the campaign → https://seanwallace.co/Kia Fri, 04 Oct 2019 05:47:44 +0000 sean wallace - creative director https://seanwallace.co/Kia Kia Motors Finance<img width="2000" height="1996" width_o="2000" height_o="1996" data-src="https://freight.cargo.site/t/original/i/b543e21edf005dacacc07fefca0ba7827283afc7f241c67c90e0303e18930de7/KMF-Trio_Fun.png" data-mid="51971214" border="0" src="https://freight.cargo.site/w/1000/i/b543e21edf005dacacc07fefca0ba7827283afc7f241c67c90e0303e18930de7/KMF-Trio_Fun.png" /> Have you ever leased or financed a new vehicle? Do you remember talking to the “finance guy” in the back about your options?&nbsp; Hyundai Capital America (HCA) provides financial services products to Kia, Hyundai and Genesis owners and dealers. Before we started working together, their financial services brands lacked an identity, the overall customer experience was disjointed and costs for servicing customers were higher than the industry average. Disciplines: Brand Strategy | Creative Direction | Rebrand | UX/UI | Web | Mobile App DRIVING A WINNING CUSTOMER EXPERIENCE Customer loyalty and satisfaction begins the moment a new lessee or driver joins the KMF family. Together with the brand we plotted the end-to-end customer journey in order to pinpoint opportunities for strategic messaging/communications throughout to keep customers engaged and service costs down. <img width="3657" height="1866" width_o="3657" height_o="1866" data-src="https://freight.cargo.site/t/original/i/aa2f686eabff2592973adae2049b3b315143adce7b4db6f4506803d56f14156e/HCA-Customer-Journey-Map.png" data-mid="51971229" border="0" src="https://freight.cargo.site/w/1000/i/aa2f686eabff2592973adae2049b3b315143adce7b4db6f4506803d56f14156e/HCA-Customer-Journey-Map.png" /> INTRODUCING THE FINANSWERS We overhauled the three brands to increase awareness among customers, prospects and dealers and drive efficiencies back to the business. The goal was to align the brands with the OEM’s while keeping them distinctly focused on the financial services value proposition. Of the three brands, Kia Motors Finance provided the biggest opportunity. We capitalized on the fun and irreverent nature of the Kia brand (hamsters, Morpheus, Blake Griffin Clippers/Pistons) and added a heavy dose of financial nerdiness to create the Finanswers who provided the “Smartest Way to Finance” setting them up as stewards of a responsible and fulfilling relationship with your Kia. From their sleek, state-of-the-art lab at the KMF headquarters, they spend every waking moment fulfilling their mission to know everything there is about financing your Kia, so that you can make the smartest decisions. (sound on) <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/73f461551931eb799fa10aeba52fec6d861d4073768048e88608baba4c72b545/Finanswers_logo_sketches.png" data-mid="51971227" border="0" src="https://freight.cargo.site/w/600/i/73f461551931eb799fa10aeba52fec6d861d4073768048e88608baba4c72b545/Finanswers_logo_sketches.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a75e6a3ef6e6ea5ebeefd4fa521df302840716e092f832a4ba591d62079b9c14/Finanswers_burger.jpg" data-mid="51971226" border="0" src="https://freight.cargo.site/w/600/i/a75e6a3ef6e6ea5ebeefd4fa521df302840716e092f832a4ba591d62079b9c14/Finanswers_burger.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/a3f5dfe07e6faa992a32c4f0c8cc493c69d9f1476cab0850d54a231d3f1a28ee/Finanswers_badges.png" data-mid="51971225" border="0" src="https://freight.cargo.site/w/600/i/a3f5dfe07e6faa992a32c4f0c8cc493c69d9f1476cab0850d54a231d3f1a28ee/Finanswers_badges.png" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/2b527b2ca3dc71b22fb598d12e527a65d63553a5fd0d4241a635dcbeaf6e24a2/Finanaswers_BTS.jpg" data-mid="51971224" border="0" src="https://freight.cargo.site/w/600/i/2b527b2ca3dc71b22fb598d12e527a65d63553a5fd0d4241a635dcbeaf6e24a2/Finanaswers_BTS.jpg" /> <img width="2000" height="1400" width_o="2000" height_o="1400" data-src="https://freight.cargo.site/t/original/i/025b31e5ca48a8fad306ee556ef35f66f5e74778c3eeb69bb7149d3a1af0a575/KMF-Styleguide_Red.png" data-mid="51971231" border="0" src="https://freight.cargo.site/w/1000/i/025b31e5ca48a8fad306ee556ef35f66f5e74778c3eeb69bb7149d3a1af0a575/KMF-Styleguide_Red.png" /> WELCOME &amp; ONBOARDING We created a personalized campaign that complemented a comprehensive, printed Welcome Kit with a series of bite-sized steps to optimize their experience with self-servicing actions (account creation, alerts, autopay &amp; paperless billing). <img width="1500" height="850" width_o="1500" height_o="850" data-src="https://freight.cargo.site/t/original/i/4af14fdd0ffcbfba6e18153063670abf6fafd428765155b571ccbd213c3825d2/WelcomeKit1.jpg" data-mid="51971217" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4af14fdd0ffcbfba6e18153063670abf6fafd428765155b571ccbd213c3825d2/WelcomeKit1.jpg" /> <img width="1500" height="850" width_o="1500" height_o="850" data-src="https://freight.cargo.site/t/original/i/31ba04430cc9459ae068a5355d90e10732bdb62ba4438d3ff16513a3fcf747c5/WelcomeKit2.jpg" data-mid="51971218" border="0" src="https://freight.cargo.site/w/1000/i/31ba04430cc9459ae068a5355d90e10732bdb62ba4438d3ff16513a3fcf747c5/WelcomeKit2.jpg" /> <img width="1500" height="850" width_o="1500" height_o="850" data-src="https://freight.cargo.site/t/original/i/e606c1bea3e3029f633ce86f30cd3070da4d4afc7af614ed905e59d22de17207/WelcomeKit3.jpg" data-mid="51971219" border="0" src="https://freight.cargo.site/w/1000/i/e606c1bea3e3029f633ce86f30cd3070da4d4afc7af614ed905e59d22de17207/WelcomeKit3.jpg" /> <img width="1500" height="850" width_o="1500" height_o="850" data-src="https://freight.cargo.site/t/original/i/a3d9107e2bf84e77f7630d85c4cc42cf96ab6ed28be9d9101fab64a475a23c36/WelcomeKit4.jpg" data-mid="51971220" border="0" src="https://freight.cargo.site/w/1000/i/a3d9107e2bf84e77f7630d85c4cc42cf96ab6ed28be9d9101fab64a475a23c36/WelcomeKit4.jpg" /> <img width="1500" height="850" width_o="1500" height_o="850" data-src="https://freight.cargo.site/t/original/i/5d03e93d330f86ee476c129f085056bb19461dc15bfebfa499591aee1a213c37/WelcomeKit5.jpg" data-mid="51971221" border="0" src="https://freight.cargo.site/w/1000/i/5d03e93d330f86ee476c129f085056bb19461dc15bfebfa499591aee1a213c37/WelcomeKit5.jpg" /> <img width="1500" height="850" width_o="1500" height_o="850" data-src="https://freight.cargo.site/t/original/i/91a0948623f73a754192c3aa8135f29dce4a266188eb3dcabd59f8eaac3151de/WelcomeKit6.jpg" data-mid="51971222" border="0" src="https://freight.cargo.site/w/1000/i/91a0948623f73a754192c3aa8135f29dce4a266188eb3dcabd59f8eaac3151de/WelcomeKit6.jpg" /> <img width="1500" height="850" width_o="1500" height_o="850" data-src="https://freight.cargo.site/t/original/i/95ae3f9dd204c19090b021f304ffcb95edf5f2a14702879c6bd9819b00f11545/WelcomeKit7.jpg" data-mid="51971223" border="0" src="https://freight.cargo.site/w/1000/i/95ae3f9dd204c19090b021f304ffcb95edf5f2a14702879c6bd9819b00f11545/WelcomeKit7.jpg" /> <img width="1442" height="1392" width_o="1442" height_o="1392" data-src="https://freight.cargo.site/t/original/i/d1d2e74c4bce7467947fc3e587185a6f2d7ac1b1fb1c437d425bcc16b325a880/KMF-Welcome-Emails_mockup.png" data-mid="51971234" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/d1d2e74c4bce7467947fc3e587185a6f2d7ac1b1fb1c437d425bcc16b325a880/KMF-Welcome-Emails_mockup.png" /> THE MIDDLE The beginning and end of the car owning lifecycle are the most memorable, but what about those 3+ years you spend with your vehicle in between? We developed opportunities and tactics to maintain the relationship between the customer and KMF throughout.&nbsp; <img width="3360" height="1832" width_o="3360" height_o="1832" data-src="https://freight.cargo.site/t/original/i/13aab020e74e5f7bda02096937d3a89c83c7bdd27a997cacf4a2110f75b68bfe/KMF-Countdown_1.jpg" data-mid="51971238" border="0" src="https://freight.cargo.site/w/1000/i/13aab020e74e5f7bda02096937d3a89c83c7bdd27a997cacf4a2110f75b68bfe/KMF-Countdown_1.jpg" /> SIMPLIFYING END OF TERM Turning in your leased vehicle is always the most stressful and confusing part of the journey and the one during which HCA fielded the most call volume. We helped improve and enhance the experience by creating measured communication plans that broke the steps up into manageable tasks, including capturing the customers intent (to buy, return or upgrade) as well as launching a mobile self-assessment tool to help customers estimate the fees they’d owe at turn-in. Together these elements significantly reduced call center volume and increase customer satisfaction scores. <img width="1794" height="974" width_o="1794" height_o="974" data-src="https://freight.cargo.site/t/original/i/dcf5e619f2a1e1b154e20a303735bd1e7ee08db6cdd715677404587d00858888/KMF-LE-Emails_mobile-5upmockup.png" data-mid="51971232" border="0" src="https://freight.cargo.site/w/1000/i/dcf5e619f2a1e1b154e20a303735bd1e7ee08db6cdd715677404587d00858888/KMF-LE-Emails_mobile-5upmockup.png" /> <img width="1190" height="1762" width_o="1190" height_o="1762" data-src="https://freight.cargo.site/t/original/i/86b8fd3a30efbfa7963cb94e028e5ba104ef48a68fd75e651bf12c9ccb064057/KMF-LE-SA_Glass-mockup.png" data-mid="51971236" border="0" src="https://freight.cargo.site/w/1000/i/86b8fd3a30efbfa7963cb94e028e5ba104ef48a68fd75e651bf12c9ccb064057/KMF-LE-SA_Glass-mockup.png" /> <img width="1634" height="2084" width_o="1634" height_o="2084" data-src="https://freight.cargo.site/t/original/i/ae11d2f4736eca6d397025b583bffb63f9e928be9658d6128d755eccb28ba911/KMF-LE-SA_Dents-mockup.png" data-mid="51971235" border="0" src="https://freight.cargo.site/w/1000/i/ae11d2f4736eca6d397025b583bffb63f9e928be9658d6128d755eccb28ba911/KMF-LE-SA_Dents-mockup.png" /> <img width="1634" height="2084" width_o="1634" height_o="2084" data-src="https://freight.cargo.site/t/original/i/d7d1a17722db7ff0a8f6310964d2659c731109ca5a5da04204940046e6e6ae2d/KMF-LE-SA_Wheels-mockup.png" data-mid="51971237" border="0" src="https://freight.cargo.site/w/1000/i/d7d1a17722db7ff0a8f6310964d2659c731109ca5a5da04204940046e6e6ae2d/KMF-LE-SA_Wheels-mockup.png" /> <img width="1800" height="1100" width_o="1800" height_o="1100" data-src="https://freight.cargo.site/t/original/i/01c8b0a3409132b3b5b8f82a410760ee494c87bd4e0b613e741a157f7a466140/CustomerSatisfaction_Finalsetupv2.jpeg" data-mid="51971391" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/01c8b0a3409132b3b5b8f82a410760ee494c87bd4e0b613e741a157f7a466140/CustomerSatisfaction_Finalsetupv2.jpeg" /> RESULTS Maintaining an AOR relationship since 2014, my team and I helped to overhaul the customer experience for the Hyundai Capital America family of brands. Increased customer satisfaction scoresIncreased awareness and preference amongst prospective customersIncreased loyalty among existing customersDecreased customer servicing costs https://seanwallace.co/NCTA-10G Wed, 21 Aug 2019 20:16:32 +0000 sean wallace - creative director https://seanwallace.co/NCTA-10G NCTA 10G THE FUTURE OF THE INTERNETPart of NCTA’s mission is to further advancements in technology and innovation within the cable industry. With so many connected devices in users’ homes today (with even more in the future), seamless connectivity without lag will be a requirement for all networks. NCTA set the goal of delivering&nbsp; 10 Gigabits per second broadband to the home of all Americans by 2025, spurring the industry to action. 10G technology will make networks exponentially faster for streaming, online gaming, and the proliferation of smart devices throughout the home. Disciplines: Strategy | Creative Direction | Brand | Video | Web &nbsp; <img width="2500" height="1503" width_o="2500" height_o="1503" data-src="https://freight.cargo.site/t/original/i/ddc2d59fb1e02cc4e06a5d97165679bd818635d7b2b5395c126b6190edce7e06/10GPlatform-Animation.2019-05-01-22_12_47.gif" data-mid="49143138" border="0" src="https://freight.cargo.site/w/1000/i/ddc2d59fb1e02cc4e06a5d97165679bd818635d7b2b5395c126b6190edce7e06/10GPlatform-Animation.2019-05-01-22_12_47.gif" /> Since this initiative was for something that isnt yet available, we had to get people excited about the “new internet” and the speeds they’ve been waiting for. I drove the creative direction for a new brand, messaging, campaign, website and presence at events like CES and E3 to set the stage for the Next Great Leap for Broadband. <img width="1156" height="1050" width_o="1156" height_o="1050" data-src="https://freight.cargo.site/t/original/i/255cee5117a59d15c5404a879ca47fe33db057ab41bde7e620872a00c7594fe7/10G_MobileSiteMockup_greaterProtection.png" data-mid="49143101" border="0" src="https://freight.cargo.site/w/1000/i/255cee5117a59d15c5404a879ca47fe33db057ab41bde7e620872a00c7594fe7/10G_MobileSiteMockup_greaterProtection.png" /> <img width="660" height="1298" width_o="660" height_o="1298" data-src="https://freight.cargo.site/t/original/i/3628643abffecc4d198af075eb53717a000ac1c52a8d75c6438a99992d3fefa5/10G_MobileSiteMockup_moreDevices.png" data-mid="49143102" border="0" src="https://freight.cargo.site/w/660/i/3628643abffecc4d198af075eb53717a000ac1c52a8d75c6438a99992d3fefa5/10G_MobileSiteMockup_moreDevices.png" /> <img width="1220" height="974" width_o="1220" height_o="974" data-src="https://freight.cargo.site/t/original/i/1306ea76ffa8dd1cd7cf30340e2a7942873ec5a03dde92da04dbf507ba3c63dd/10G_MobileSiteMockup_springboard.png" data-mid="49143104" border="0" src="https://freight.cargo.site/w/1000/i/1306ea76ffa8dd1cd7cf30340e2a7942873ec5a03dde92da04dbf507ba3c63dd/10G_MobileSiteMockup_springboard.png" /> <img width="1432" height="1910" width_o="1432" height_o="1910" data-src="https://freight.cargo.site/t/original/i/4efabec99b9a75a774d7fda149fc9b512361c7081b07bf2d40fce192218fd878/10G_MobileSiteMockup_nextEra.png" data-mid="49143103" border="0" src="https://freight.cargo.site/w/1000/i/4efabec99b9a75a774d7fda149fc9b512361c7081b07bf2d40fce192218fd878/10G_MobileSiteMockup_nextEra.png" /> <img width="1440" height="4492" width_o="1440" height_o="4492" data-src="https://freight.cargo.site/t/original/i/5277ff39612b8af3548543b8fe6fb5e0b1d6206ffbff3d0f2fce137962b234b2/The-Demand.png" data-mid="49143247" border="0" src="https://freight.cargo.site/w/1000/i/5277ff39612b8af3548543b8fe6fb5e0b1d6206ffbff3d0f2fce137962b234b2/The-Demand.png" /> <img width="1440" height="3873" width_o="1440" height_o="3873" data-src="https://freight.cargo.site/t/original/i/52b9bb132d3e91ad215066cb4d4fbf88748f6c2c85471a2263ee8273489d4945/The-1G.png" data-mid="49143246" border="0" src="https://freight.cargo.site/w/1000/i/52b9bb132d3e91ad215066cb4d4fbf88748f6c2c85471a2263ee8273489d4945/The-1G.png" /> 10Gplatform.com2019 Winner Graphic Design USA Best in Web + Digital + UX Design: Website